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Search - The Business of Toys and Games: Top Executives on Launching New Products, Developing a Recognizable Brand, and Competing for Shelf Space (Inside the Minds)
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The Business of Toys and Games Top Executives on Launching New Products Developing a Recognizable Brand and Competing for Shelf Space - Inside the Minds Author: The Business of Toys and Games is an authoritative, insider s perspective on the ins and outs of the children s toy industry and the strategic thinking behind running a toy company. Featuring senior management from the nation s leading toy and game manufacturers, this book provides a broad, yet comprehensive overview of the current shape and fut... more »
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