Skip to main content
PBS logo
 
 

Search - The Butterfly Customer: Capturing the Loyalty of Today's Elusive Customer

The Butterfly Customer: Capturing the Loyalty of Today's Elusive Customer
The Butterfly Customer Capturing the Loyalty of Today's Elusive Customer
Author: Susan M. O'Dell, Joan A. Pajunen
Develop difficult-to-attain customer trust and loyalty through predictable and consistent service experience — Today's customer is a "Butterfly Customer," skeptical, not loyal to any product or company, and only yours until the next best thing comes along. The Butterfly Customer defines the true meaning of customer loyalty and provides a master p...  more »
ISBN-13: 9780471641971
ISBN-10: 0471641979
Publication Date: 11/13/1997
Pages: 264
Rating:
  ?
0 stars, based on 0 rating
Publisher: John Wiley Sons
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.