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Buy Ology
Buy Ology
Author: Martin Lindstrom
Why do rational people act irrationally? Buyology unveils what neuromarketers know about our decision-making so we can buy and sell more insightfully. Intriguing stories about how the brain, brands, and emotions drive consumer choice.
ISBN: 341364
Publication Date: 2008
Pages: 240
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Publisher: Doubleday
Book Type: Paperback
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