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CIM Coursebook 07/08 Marketing Management in Practice Fourth Edition 07/08 Edition Author: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. — The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. — Carefully structured to link directly to the CIM sylla... more »
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