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CIM Coursebook 08/09 Introductory Certificate in Marketing
CIM Coursebook 08/09 Introductory Certificate in Marketing
Author: Neil Botten, David Harris
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers m...  more »
ISBN-13: 9781856175241
ISBN-10: 1856175243
Publication Date: 9/25/2008
Pages: 240
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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