Search - CMO Leadership Strategies: Top Executives from ABC, Time Warner, and more on Creating & Delivering Successful Marketing Campaigns That Impact the Bottom Line (Inside the Minds)

CMO Leadership Strategies Top Executives from ABC Time Warner and more on Creating Delivering Successful Marketing Campaigns That Impact the Bottom Line - Inside the Minds Author: Aspatore Books Staff Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world?s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at w...  more »here an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: Michael Benson, Senior Vice-President, Marketing, ABC Primetime Entertainment ? "Creating a Successful Brand in Broadcast"; John Partilla, President, Global Marketing, Time Warner ? "Strategies for Global Marketing"; Siisi Adu-Gyamfi, Vice-President, Marketing, Eaton Corporation ? "Avoiding Landmines and Gaining Valuable Customers"; Joseph Tripodi, Senior Vice President & Chief Marketing Office, Allstate Insurance Company ? " CMO: Providing the Consumer a Seat in the Boardroom"; Ian Beavis, Senior Vice President, Marketing & Public Relations, Mitsubishi Motors ? "Connecting with Consumer Needs"; Jacqueline Rhinehart-Watley, Senior Vice President, Marketing, Universal - Motown Records ? " Establishing a Successful Brand "; John P. Giere, Chief Marketing Officer, Lucent Technologies ?" Structuring Talent to Deliver Successful Marketing Campaigns"; Marci Kleinsasser, Vice President, Marketing & Communications, Coverall Cleaning Concepts ? "Driving Innovation in Marketing"; Paul A. Sellers, Executive Director, Marketing Division, Hyundai Motor America ? "Impacting Finances and Recognizing Growth Areas"; Stephen Quinn, Chief Marketing Officer, Frito-Lay Division of PepsiCo ? "Delivering Value and Driving Growth"; Steven Settelmayer, Vice President, Sales & Marketing, Neff Rental ? "Managing Relationships and Staying Consumer-Focused"; Bruce Eskowitz, President & CEO, Clear Channel Entertainment Properties ?" Marketing Live Entertainment"; Alison Jones, Senior Vice President, Marketing, Patelco Credit Union ? "A Path to Success"; Don C. Burkman, Vice President of WW Sales, Customer Service, Marketing and Strategy, SCP Global Technologies ? "Goal-Oriented Strategies to Maximize Success"; Ed Whitehead, Chief Marketing Officer, Lands' End ? "Adding Value and Understanding CRM in the Retail Industry."  « less Post This Book Login | Register ISBN-13: 9781596221154 ISBN-10: 1596221151 Pages: 248 Rating: Currently 0/5 Stars.   ? 0 stars, based on 0 rating Publisher: Aspatore Books Book Type: Paperback Members Wishing: 0 Reviews: Amazon | Write a Review

• Business & Investing >> General
• Business & Investing >> Management & Leadership >> Leadership
• Business & Investing >> Marketing & Sales >> Marketing >> General