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Search - Calculating ROI on a Public Relations Campaign - The Over-Arching Issues You Need to Know (Executive Reports)
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Calculating ROI on a Public Relations Campaign - The Over-Arching Issues You Need to Know - Executive Reports Author: This 29-page research report written for public relations consultants features strategies for getting the most out of a PR campaign and measuring Return on Investment. Top public relations executives demonstrate how to create a public relations campaign so that it adds direct impact to the client by establishing program performance metrics; impl... more »
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