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Campaign Planner for Integrated Brand Communications
Campaign Planner for Integrated Brand Communications
Author: Shay Sayre
Campaign Planner for Integrated Brand Communications is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Students have the option of working alone...  more »
ISBN-13: 9780324321470
ISBN-10: 0324321473
Publication Date: 9/28/2004
Pages: 144
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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