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Campaign Planner for Integrated Brand Communications
Campaign Planner for Integrated Brand Communications
Author: Shay Sayre
This workbook is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, the Campaign Planner for Promotions and Integrated Marketing Communications clearly explains the process of planning and executing a successful campaign. Students have the ...  more »
ISBN-13: 9780538498555
ISBN-10: 0538498552
Publication Date: 4/30/2010
Edition: 4
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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