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Search - Case Study: Testing Tools and Process of a Niche-Marketed Book
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Case Study Testing Tools and Process of a Niche-Marketed Book Author: This is the anchor report of the new "Excellence in Publishing Report Series" produced by Communication Unlimited. In it, Gordon Burgett, author of Publishing to Niche Markets (and 26 other books), explains through a case study the thought process, planning, testing tools, and actual tests conducted to launch a profitable, empire-rooting book... more »
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