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Cases in Strategic Marketing
Cases in Strategic Marketing
Author: David Rosenthal, Lew G. Brown, David W. Rosenthal
This casebook offers a collection of 40 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic and international companies,...  more »
ISBN-13: 9780130863591
ISBN-10: 0130863599
Publication Date: 3/15/2000
Pages: 610
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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