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Celebrity Sells
Celebrity Sells
Author: Hamish Pringle
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsburys fortunes, with the return on investment estimated at £2...  more »
ISBN-13: 9780470868508
ISBN-10: 0470868503
Publication Date: 6/18/2004
Pages: 340
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Publisher: John Wiley Sons
Book Type: Paperback
Members Wishing: 0
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