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Changing Consumer Behaviour
Changing Consumer Behaviour
Author: Robert East
Drawing on British research and markets, this examines key areas in the field of consumer behaviour. It focuses on the evidence and explanations for change and consumption and social behaviour and critically examines accepted material on consumer behaviour. Included are practical exercises. It is aimed at undergraduate and postgraduate students ...  more »
ISBN-13: 9780304325337
ISBN-10: 0304325333
Pages: 252
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Publisher: Cassell
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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