Search - The Chief Marketing Officer: CMOs from the Worlds Leading Companies on Building a Successful Team, Setting Goals, and Making a Financial Impact (Inside the Minds)

The Chief Marketing Officer CMOs from the Worlds Leading Companies on Building a Successful Team Setting Goals and Making a Financial Impact - Inside the Minds Author: Aspatore Books Staff Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world?s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at w...  more »here an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Andrew P. Gallina, Vice President, Marketing and Chief Marketing Officer, Kirkland?s Home - "The Role of a Marketing Executive" Annemarie Healy, Marketing Manager, Starmark International - "Making a Financial Impact" Jarvis Cromwell, Senior Vice President and Managing Director of Marketing, Thomson Financial- "Framing the Challenge: The Need for a New Performance Management Approach to Marketing Pam Brock, Vice President, Marketing and Strategic Planning, Poudre Valley Health System - "Health Care Marketing: It's Not About Marketing" Alan Kerzner, Corporate Vice President, Marketing, Hartz Mountain- "Principles of an Outstanding Marketing Department" Lolly D. Becker, Chief Marketing Officer, Vinson & Elkins LLP - "It's All About Us!" Perry Hines, Senior Vice President and Chief Marketing Officer, Irwin Mortgage Corporation- "Marketing in the Mortgage Industry" James P. Frain, Executive Vice President and Chief Marketing Officer, Chico?s FAS Inc. - "Providing Growth for the Company" Lisa Johnson, Vice President, Marketing, TechTarget - "Being a Marketing Executive: An Art, Not a Science" Kristen Micheletti, Director, Marketing and Communications, Saint Alphonsus Regional Medical Center- "Balancing Creativity, Analytical Skills, and Organization Claudia M. Freeman, Director, Marketing and Communications, Cadwalader, Wickersham & Taft LLP - "Marketing Legal Services" Richard K. Howe, Chief Marketing Officer, Acxiom Corporation - "The Changing Face of Marketing"  « less Post This Book Login | Register ISBN-13: 9781596223295 ISBN-10: 1596223294 Publication Date: 10/31/2005 Pages: 124 Rating: Currently 0/5 Stars.   ? 0 stars, based on 0 rating Publisher: Aspatore Books Book Type: Paperback Members Wishing: 0 Reviews: Amazon | Write a Review

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