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Children as Consumers (International Series in Social Psychology)
Children as Consumers - International Series in Social Psychology
Author: Adrian Furnham, Barrie Gunter
Children and teenagers represent an increasingly important part of the consumer marketplace. Their growing influence stems from their increased personal spending power, particularly when they reach their teens, and from the increasing significance of parental pestering. Also, children can exert an influence on major family spending decisions s...  more »
ISBN-13: 9780750635554
ISBN-10: 075063555X
Publication Date: 10/8/1997
Pages: 256
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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