Search - List of Books by Christian Gronroos

Total Books: 10
Service Management and Marketing Managing the Service Profit Logic
2016 - Service Management and Marketing Managing the Service Profit Logic (Paperback)
ISBN-13: 9781118921449
ISBN-10: 1118921445
Genre: Business & Money
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In Search of a New Logic for Marketing Foundations of Contemporary Theory
2008 - In Search of a New Logic for Marketing Foundations of Contemporary Theory (Hardcover)Paperback
ISBN-13: 9780470061275
ISBN-10: 0470061278
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In Search of a New Logic for Marketing Foundations of Contemporary Theory
Service Management and Marketing Customer Management in Service Competition
Service Management and Marketing  A Customer Relationship Management Approach 2nd Edition
Service Management and Marketing Managing the Moment of Truth in Service Competition
Service Management and Marketing Managing the Moment of Truth in Service Competition [Issues in Organization and Management Series] (Hardcover)
ISBN-13: 9780669200355
ISBN-10: 0669200352
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Strategic Management and Marketing in the Service Sector
Strategic Management and Marketing in the Service Sector (Paperback)Paperback
ISBN-13: 9780862380595
ISBN-10: 0862380596
Genre: Business & Money
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Marketing y Gestion de Servicios
Marketing Y Gestion De Servicios [Spanish Edition] (Paperback)
ISBN-13: 9788479781460
ISBN-10: 8479781467
Genres: Business & Money, Nonfiction
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Strategic Management and Marketing in the Service Sector [Research reports / Swedish School of Economics and Business Administration] (Paperback)Paperback