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Citizen Brand
Citizen Brand
Author: Marc Gobe
Leading brand designer Marc Gobe builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies develop strong positive bonds with today's consumers. Gobe argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more p...  more »
ISBN: 313852
Publication Date: 2002
Pages: 250
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Publisher: Allworth Press
Book Type: Hardcover
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