Skip to main content
PBS logo
 
 

Search - Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them

Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them
Classic Failures in Product Marketing Marketing Principles Violations and How to Avoid Them
Author: Donald W. Hendon
Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure. Hendon, a professional marketer, consultant, and teacher, argues that many so-called product failures could have been avoided and that certain error patterns continually recur in many marketing situations. His aim i...  more »
ISBN-13: 9780899303048
ISBN-10: 0899303048
Publication Date: 8/22/1989
Pages: 205
Rating:
  • Currently 3/5 Stars.
 1
3 stars, based on 1 rating
Publisher: Quorum Books
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.