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Client at the Core : Marketing and Managing Today's Professional Services Firm
Client at the Core Marketing and Managing Today's Professional Services Firm
Author: August Aquila, Bruce W. Marcus
"Clients At The Core is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management and marketing from then to now, have captured the changing needs of the firms in this turbulent new economic era. This is a well-written book that uses plain language to convey ...  more »
ISBN-13: 9780471453130
ISBN-10: 0471453137
Publication Date: 8/4/2004
Pages: 277
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 1
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