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The Cluetrain Manifesto The End Of Business As Usual Author: Christopher Locke, Doc Searls, David Weinberger, Rick Levine Written by four of the liveliest voices on the Web, The Cluetrain Manifesto is a spirited, original and wonderfully irreverent conversation that will challenge, provake, and forever change your outlook on the digital economy. What if the real power of the Web lay not in the technology behind it, but in the profound changes it brin...  more »gs to the way people interact with business? And what if these changes were altering the nature of your company as profoundly as they have changed your markets? WWW.CLUETRAIN.COM burst onto the scene with 95 Theses to ignite a vibrant and viral conversation, making hash of corporate assumptions about the nature of online business. Provocative, outrageous and wickedly smart, the manifesto has challenged executiues from Global 1000 companies to sign-on or risk missing a genuine revolution. A rich tapestry of anecdotes, object lessons, parodies, insights and predictions, The Cluetrain Manifesto illustrates how the Internet has radically refrained the "immutable laws" of business -- and what business needs to know to weather the seismic aftershocks.  « less Audio Books swap for two (2) credits. Post This Book + Reminder Login | Register ISBN-13: 9780743507042 ISBN-10: 0743507045 Publication Date: 12/1/2000 Rating: Currently 4/5 Stars.  1 4 stars, based on 1 rating Publisher: Sound Ideas Book Type: Audio Cassette Other Versions: Paperback, Hardcover, Audio CD Reviews: Member | Amazon | Write a Review

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• Currently 4/5 Stars.

Jimmie D. (jdauntless) reviewed The Cluetrain Manifesto : The End Of Business As Usual on 1/21/2007 + 113 more book reviews

``. . . a spirted, original and wonderfully irreverent converstatin that will challenge, provke and forever change your outlook on the digital economy.''

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