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Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing
Communication of Politics CrossCultural Theory Building in the Practice of Public Relations and Political Marketing
Author: Bruce I Newman, Dejan Vercic
Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management ...  more »
ISBN-13: 9780789021595
ISBN-10: 0789021595
Publication Date: 7/30/2003
Pages: 184
Edition: 1
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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