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Competition Demystified: A Radically Simplified Approach to Business Strategy
Competition Demystified A Radically Simplified Approach to Business Strategy
Author: Bruce Greenwald, Judd Kahn
Bruce Greenwald, one of the nation?s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competi...  more »
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ISBN-13: 9781591841807
ISBN-10: 1591841801
Publication Date: 8/28/2007
Pages: 416
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Publisher: Portfolio Trade
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
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