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Competitive Branding : Winning in the Market Place with Value-Added Brands
Competitive Branding Winning in the Market Place with ValueAdded Brands
Author: Torsten H. Nilson
"Torsten H. Nilson's new book Competitive Branding contains useful information on two of the hottest words in marketing, "competitive" and "branding". It's a must read." Jack Trout, President of Trout & Partners Ltd USA, and global marketing strategist. "With the increasing recognition that brands are assets that have to be actively managed, we ...  more »
ISBN-13: 9780471984573
ISBN-10: 0471984574
Publication Date: 10/27/1998
Pages: 248
Rating:
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3 stars, based on 1 rating
Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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