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Competitive Communication: A Rhetoric for Modern Business
Competitive Communication A Rhetoric for Modern Business
Author: Barry Eckhouse
Competitive Communication emphasizes construction of arguments based on classical rhetoric, including ethical considerations. The text reveals competitive dimensions of communication implicit to those familiar with contemporary business trends and practices. In general, there is a concern within business schools that students are overtrained in ...  more »
ISBN-13: 9780195115901
ISBN-10: 0195115902
Publication Date: 12/23/1998
Pages: 288
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Publisher: Oxford University Press
Book Type: Paperback
Members Wishing: 1
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