Skip to main content
PBS logo
 
 

Search - The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database

The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
The Complete Database Marketer Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
Author: Arthur Middleton Hughes
The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.
ISBN-13: 9781557388933
ISBN-10: 1557388938
Publication Date: 9/1/1995
Pages: 550
Rating:
  • Currently 2/5 Stars.
 2
2 stars, based on 2 ratings
Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.