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Search - The Complete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour

The Complete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour
The Complete Guide to Special Event Management Business Insights Financial Advice and Successful Strategies from Ernst Young Advisors to the Olympics the Emmy Awards and the PGA Tour
Author: Dwight W. Catherwood, Richard L. Van Kirk
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, it offers practical event management and marketing advice plus anecdotes in an easy-to-read format. Precisely explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, ...  more »
ISBN-13: 9780471549086
ISBN-10: 0471549088
Publication Date: 5/1992
Pages: 320
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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