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Concepts: Strategic Management & Business Policy (11th Edition)
Concepts Strategic Management Business Policy - 11th Edition Author:Thomas L. Wheelen, David L. Hunger This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the... more » student through the generation of strategic alternatives and implantation programs.« less