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Concise Encyclopedia of Advertising
Concise Encyclopedia of Advertising
Author: Kenneth Clow, Donald Baack
At your fingertips?find advertising terms and concepts quickly and easily in this A-Z reference guide! — As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Adver...  more »
ISBN-13: 9780789022103
ISBN-10: 0789022109
Publication Date: 4/1/2005
Pages: 213
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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