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Concurrent Marketing: Integrating Product, Sales, and Service
Concurrent Marketing Integrating Product Sales and Service
Author: Frank V. Cespedes
Concurrent Marketing explains how companies can integrate product management, sales, and service and leverage functional expertise for competitive advantage. Grounded in the author's four-year study, the book shows how companies can realign their organizational structures, information systems, compensation policies, training programs, career pat...  more »
ISBN-13: 9780875844442
ISBN-10: 0875844448
Pages: 307
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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