Search - The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism

The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
The Conquest of Cool Business Culture Counterculture and the Rise of Hip Consumerism
Author: Thomas Frank
While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined--and even anticipated ...  more »
ISBN-13: 9780226260129
ISBN-10: 0226260127
Publication Date: 12/1/1998
Pages: 322
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Publisher: University Of Chicago Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 8
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