Book Reviews of The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism

The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
The Conquest of Cool Business Culture Counterculture and the Rise of Hip Consumerism
Author: Thomas Frank
ISBN-13: 9780226259918
ISBN-10: 0226259919
Publication Date: 12/8/1997
Pages: 322
Rating:
  • Currently 4/5 Stars.
 1

4 stars, based on 1 rating
Publisher: University Of Chicago Press
Book Type: Hardcover
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reviewed The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism on
"The Conquest of Cool is a thorough history of advertising as well as an incisive commentary on the evolution of a peculiarly American sensibility, the pervasive co-optation that defines today's hip culture." A really interesting portrayal of the move from advertising that appeals to people's desires to conform to advertising that makes people feel like they'd be unique and "cool" if they buy product X.