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Consumer Behavior: Implications for Marketing Strategy (Mcgraw Hill/Irwin Series in Marketing)
Consumer Behavior Implications for Marketing Strategy - Mcgraw Hill/Irwin Series in Marketing
Author: Del I. Hawkins, Roger J. Best, Kenneth A. Coney
The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors blend theory with application in a way that enables students to understand how strategy can drive and affect practical marketing decisions. This text provides students with a broad understanding ...  more »
ISBN-13: 9780256139723
ISBN-10: 0256139725
Pages: 649
Edition: 6 Sub
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Publisher: Richard D Irwin
Book Type: Hardcover
Members Wishing: 0
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