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Consumer Behavior and Marketing Action
Consumer Behavior and Marketing Action
Author: Henry Assael
This text has always been near the managerial endpoint of the continuum of consumer behavior texts. It is the most highly regarded and respected text in its approach group. Specific acknowledgment and increased coverage of the macro approach included in the new edition should encourage those who appreciate the managerial approach to stay with ...  more »
ISBN-13: 9780534009588
ISBN-10: 0534009581
Publication Date: 1/1981
Pages: 641
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Publisher: Kent Pub. Co.
Book Type: Hardcover
Members Wishing: 0
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