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Consumer Behavior (8th Edition)
Consumer Behavior - 8th Edition
Author: Michael Solomon
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people?s social experiences. Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value differences, impression management, doppel...  more »
ISBN-13: 9780136015963
ISBN-10: 0136015964
Publication Date: 3/7/2008
Pages: 720
Edition: 8
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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