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Consumer Behavior
Consumer Behavior
Author: Wayne D. Hoyer
An authoritative and research-based treatment of consumer behaviour, backed by up-to-date coverage of new media, technology and e-commerce. Greater coverage of marketing strategy and decision making has been added, and text revisions have enhanced accessibility.
ISBN-13: 9780618731817
ISBN-10: 0618731814
Pages: 1
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Publisher: Houghton Mifflin Harcourt (HMH)
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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