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Consumer Behavior
Consumer Behavior
Author: William L. Wilkie
This revision of a text on consumer behaviour is distinguished by its informal writing style, its numerous examples, its complete coverage of the field, and its extensive documentation. The new edition has been completely redesigned and now includes several photographs to enhance the presentation. To make the text more interesting and understand...  more »
ISBN-13: 9780471613527
ISBN-10: 0471613525
Pages: 832
Edition: 2nd
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Publisher: John Wiley & Sons
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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