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Consumer Behavior
Consumer Behavior
Author: Leon G. Schiffman, Leslie Lazar Kanuk
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
ISBN-13: 9780131692015
ISBN-10: 0131692011
Pages: 592
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Publisher: Prentice Hall
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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