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Consumer Behavior (9th Edition)
Consumer Behavior - 9th Edition
Author: Leon Schiffman, Leslie Kanuk
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, d...  more »
ISBN-13: 9780131869608
ISBN-10: 0131869604
Publication Date: 2/17/2006
Pages: 656
Edition: 9
Rating:
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Publisher: Prentice Hall
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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