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Consumer Behavior (10th Edition)
Consumer Behavior - 10th Edition
Author: Leon Schiffman, Leslie Kanuk
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. — Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Pe...  more »
ISBN-13: 9780135053010
ISBN-10: 0135053013
Publication Date: 8/7/2009
Pages: 600
Edition: 10
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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