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Consumer Behavior
Consumer Behavior
Author:
Active field researchers and award-winning teachers, Hoyer and MacInnis provide undergraduate students with an accessible and highly topical introduction to consumer behavior. A broad conceptual model of consumer behavior helps student to see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical prin... more »
Author:
Active field researchers and award-winning teachers, Hoyer and MacInnis provide undergraduate students with an accessible and highly topical introduction to consumer behavior. A broad conceptual model of consumer behavior helps student to see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical prin... more »
ISBN-13: 9780618264827
ISBN-10: 0618264825
Publication Date: 10/2003
Pages: 697
Rating: ?
ISBN-10: 0618264825
Publication Date: 10/2003
Pages: 697
Rating: ?
0 stars, based on 0 rating
Publisher: Houghton Mifflin Company
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Consumer Behavior
- Business & Money >> Marketing & Sales >> Marketing >> Research
