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Consumer Behavior
Consumer Behavior
Author: Wayne D. Hoyer, Deborah J. MacInnis
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensi...  more »
ISBN-13: 9781133435211
ISBN-10: 1133435211
Publication Date: 8/1/2012
Edition: 6
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Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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