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Consumer Behaviour: Applications in Marketing
Consumer Behaviour Applications in Marketing
Author: Robert East, Malcolm Wright, Marc Vanhuele
What's the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-term customers recommend you more than others? How damaging is negative word of mouth? Should retailers use 9-ending prices? These are some of the fascinating questions you will explore in this text. The text is written by respected marketing ...  more »
ISBN-13: 9781446211229
ISBN-10: 1446211223
Publication Date: 3/2/2013
Pages: 352
Edition: Second Edition
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Publisher: SAGE Publications Ltd
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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