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Consumer Choice in House Buying: The Beginnings of a House Buyer Revolt
Consumer Choice in House Buying The Beginnings of a House Buyer Revolt Author:Ken Bartlett, Malcolm Potter, Jim Meikle, Ritsuko Ozaki, Julian Hakes, Raymond K. Young, Francis Duffy, Alan Hooper The house-building industry in the UK is tiny, and production is falling. At current rates of replacement, existing houses will have to last well over 500 years. Less than 10 per cent of house-buyers buy a newly-built property. How did this situation arise? These essays describe an industrial culture which has historically paid scant attention t... more »o consumer opinion, leaving house builders with problems of public image, customer perception and customer satisfaction. The views of consumers used to be an optional extra, at best a matter of polite interest. They are now vital to the house building industry's future and survival - and the industry in turn is vital to our national interest.« less