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Consumer Evolution: Nine Effective Strategies for Driving Business Growth
Consumer Evolution Nine Effective Strategies for Driving Business Growth
Author: Charles Grantham, Judith Carr
Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consume...  more »
ISBN-13: 9780471216766
ISBN-10: 0471216763
Publication Date: 9/13/2002
Pages: 256
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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