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Consumer Panels
Consumer Panels
Author: Seymour Sudman
Consumer Panels is the definitive work on the topic. By integrating cutting-edge academic research with global best practices, Consumer Panels provides data-driven tips on reducing reactivity and burnout, improving recruitment and retention, and cutting costs while increasing data quality. In addition, the book provides research-based guidance o...  more »
ISBN-13: 9780877571315
ISBN-10: 0877571317
Pages: 123
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Publisher: Amer Marketing Assn
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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