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Consuming Books: The Marketing and Consumption of Literature
Consuming Books The Marketing and Consumption of Literature
Author: Stephen Brown
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises ...  more »
ISBN-13: 9780415487917
ISBN-10: 0415487919
Publication Date: 12/10/2004
Pages: 224
Edition: 1
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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