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Consuming People: From Political Economy to Theaters of Consumption (Consumer Research and Policy)
Consuming People From Political Economy to Theaters of Consumption - Consumer Research and Policy Author:A. Fuat Firat, Nikhilesh Dholakia Consuming People explores the contemporary changes and paradoxes in consumption patterns during the transition from modern to postmodern. Focusing on America, the authors argue that as modernity wanes, consumption is replacing production as the fundamental process in the economy and society. This incisive text concludes with an analysis of the ... more »emerging trans-modern possibilities of the new "theatre of consumption" where communities with a variety of consumption styles will flourish.« less