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Contagious: Why Things Catch On
Contagious Why Things Catch On
Author: Jonah Berger
What makes things popular? — If you said advertising, think again. People donít listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? — Wharton marketing professor Jonah Berger has spent...  more »
ISBN: 446242
Publication Date: 3/5/2013
Pages: 200
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Publisher: Simon & Schuster
Book Type: Paperback
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