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Contemporary Advertising
Contemporary Advertising
Author:
Presenting Advertising as it is actually practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertisi... more »
Author:
Presenting Advertising as it is actually practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertisi... more »
ISBN-13: 9780071318389
ISBN-10: 0071318380
Edition: 14th Revised edition
Rating: ?
ISBN-10: 0071318380
Edition: 14th Revised edition
Rating: ?
0 stars, based on 0 rating
Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
