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Contemporary Marketing 2005
Contemporary Marketing 2005
Author: KURTZ, BOONE
Boone and Kurtz’s Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, learner friendly, instructor supported text available. Contemporary Market...  more »
ISBN-13: 9780324236057
ISBN-10: 0324236050
Publication Date: 2/10/2004
Edition: 3rd
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Publisher: South-Western, Division of Thomson Learning
Book Type: Paperback
Members Wishing: 0
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